Global Brand Manager

Job Description

The Wikimedia Foundation seeks a strategic, collaborative, and creative brand leader to help us advance one of the world’s most beloved brands: Wikipedia.  This position is part of our larger Communications Team and reports to our Director of Brand.

In this role, you will work with a brand team, Wikimedia volunteers, external partners, technologists, media outlets, and Foundation staff to maintain and grow the Wikimedia brand.

You are responsible for:

• Evolving brand management systems and practices allowing various audiences to easily use brand materials
• Implementing brand strategy recommendations collected from the 2030 Wikimedia Movement Strategy, 2018-19 Brand Research project, and 2020 Movement Brand Project
• Developing tools for measuring and managing brand value
• Reviewing and responding to requests that make use of the brand
• Managing team of brand professionals including Brand Collabs Lead and a Brand Associate to ensure strategic impact of cultural collaborations and community brand materials
• Educating volunteers, partners, and collaborators on the correct usage of brand materials
• Building and maintaining design library of materials, icons, logos, colors, typefaces, and guidelines for volunteers and partners around the world to use
• Developing new programs, partnerships, and events to increase the global impact of Wikipedia and related projects
• Actively positioning the Wikipedia brand amidst changing technology, societal, and cultural factors
• Collaborating with volunteers around the world to ensure brand materials are globally-relevant
• Researching, measuring, and reporting on brand health

Skills and Experience:

• 3-5 years of relevant brand management or marketing experience
• Success working with collaborators across design, technology, legal, marketing, and creative professional fields
• Ability to develop globally-sensitive communications materials
• Excellent organizational and time management skills

Qualities that are important to us:

• Resilience—we work on new and interesting problems in public and collaborative ways
• Being open, curious, and inquiring in our work
• Internal motivation and high standards
• Working together for outcomes, and being willing to let go to scale or change course
• Sharing a culture of constructive criticism and respect

Additionally, we’d love it if you have:

• Fluency in multiple languages
• Experience working with volunteer-led organizations
• Understanding of free licensing and copyright

NOTE:  When submitting your application, please submit a cover letter conveying why you are interested in this role and our mission.